Hi,I am Pravita Singh born and brought up in Gorakhpur, Uttar Pradesh and now living in Nashik, Maharashtra. I completed my engineering from VIT, Vellore and IIT, Delhi and also a proud mother of two beautiful daughters. As an engineer by education, I've always been fascinated by problem-solving and innovation.Growing up in a humble background, I learned the value of confidence and the impact of dressing well. However, despite investing significant amounts in outfits for events, I often found myself dissatisfied. I always felt disconnected from mainstream fashion because it didn't reflect my culture orheritage. This dissatisfaction sparked the idea to fill the gap in the fashion industry for ethnic wear that not only complements a woman's personality but also makes her feel like a show stopper at every event. I believe exceptional design shouldn’t come at an impossible price — so we work mindfully to make our pieces as accessible as they are distinctive.
