Hi,I am Pravita Singh born and brought up in Gorakhpur, Uttar Pradesh and nowliving in Nashik, Maharashtra. I completed my engineering from VIT, Vellore andIIT, Delhi and also a proud mother of two beautiful daughters. As an engineerby education, I've always been fascinated by problem-solving and innovation.Growing up in a humble background, I learned the value of confidence and theimpact of dressing well. However, despite investing significant amounts inoutfits for events, I often found myself dissatisfied. I always feltdisconnected from mainstream fashion because it didn't reflect my culture orheritage. This dissatisfaction sparked the idea to fill the gap in the fashionindustry for ethnic wear that not only complements a woman's personality butalso makes her feel like a showstopper at every event. I believe exceptionaldesign shouldn’t come at an impossible price — so we work mindfully to make ourpieces as accessible as they are distinctive.
